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Ignore Everybody: and 39 Other Keys to Creativity, by Hugh MacLeod
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When Hugh MacLeod was a struggling young copywriter living in a YMCA, he started to doodle on the backs of business cards while sitting at a bar. Those cartoons eventually led to a popular blog-gapingvoid.com-and a reputation for pithy insight and humor, in both words and pictures. MacLeod has opinions on everything from marketing to the meaning of life, but one of his main subjects is creativity. How do new ideas emerge in a cynical, risk-averse world? Where does inspiration come from? What does it take to make a living as a creative person? Ignore Everybody expands on MacLeod's sharpest insights, wittiest cartoons, and most useful advice. For example: -Selling out is harder than it looks. Diluting your product to make it more commercial will just make people like it less. -If your plan depends on you suddenly being "discovered" by some big shot, your plan will probably fail. Nobody suddenly discovers anything. Things are made slowly and in pain. -Don't try to stand out from the crowd; avoid crowds altogether. There's no point trying to do the same thing as 250,000 other young hopefuls, waiting for a miracle. All existing business models are wrong. Find a new one. -The idea doesn't have to be big. It just has to be yours. The sovereignty you have over your work will inspire far more people than the actual content ever will. After learning MacLeod's forty keys to creativity, you will be ready to unlock your own brilliance and unleash it on the world.
- Sales Rank: #123232 in Books
- Brand: Macleod, Hugh
- Published on: 2009-06-11
- Released on: 2009-06-11
- Original language: English
- Number of items: 1
- Dimensions: 8.55" h x .70" w x 5.80" l, .65 pounds
- Binding: Hardcover
- 176 pages
Amazon.com Review
Book Description
When Hugh MacLeod was a struggling young copywriter, living in a YMCA, he started to doodle on the backs of business cards while sitting at a bar. Those cartoons eventually led to a popular blog – gapingvoid.com – and a reputation for pithy insight and humor, in both words and pictures.
MacLeod has opinions on everything from marketing to the meaning of life, but one of his main subjects is creativity. How do new ideas emerge in a cynical, risk-averse world? Where does inspiration come from? What does it take to make a living as a creative person?
Now his first book, Ignore Everyone, expands on his sharpest insights, wittiest cartoons, and most useful advice. A sample:
* Selling out is harder than it looks. Diluting your product to make it more commercial will just make people like it less.
* If your plan depends on you suddenly being “discovered” by some big shot, your plan will probably fail. Nobody suddenly discovers anything. Things are made slowly and in pain.
* Don’t try to stand out from the crowd; avoid crowds altogether. There’s no point trying to do the same thing as 250,000 other young hopefuls, waiting for a miracle. All existing business models are wrong. Find a new one.
* The idea doesn’t have to be big. It just has to be yours. The sovereignty you have over your work will inspire far more people than the actual content ever will.
After learning MacLeod’s 40 keys to creativity, you will be ready to unlock your own brilliance and unleash it on the world.
Amazon Exclusive: Author Hugh MacLeod on Having a Life
Review
"William Dufris reads with humor and liveliness as he shares the author's argument for creativity in a complicated world and steps for personal creativity." ---AudioFile
About the Author
Hugh MacLeod worked as an advertising copywriter for more than a decade, while developing his skills as a cartoonist and pundit. His blog is Gaping Void, and more than a million people have downloaded the original post that inspired this book, "How to be Creative." He also lectures and consults on Web 2.0 and its impact on business.
Most helpful customer reviews
5 of 5 people found the following review helpful.
Read this in the nick of time
By Dennis Crupi
I can't stand marketing, branding, advertising, "how-to" and "seven principles" type books. Can't get past page 3 of any of them. I found this one quite by accident, and couldn't put it down. Just when I was doubting my ability to cope in my "creative" position at a non-creative corporation, I found this book. It breathed new wind in my sails, and changed my mind about a few things. Isn't that enough? After reading this book, I decided that books like this are all I really need. Books by people who tell stories about their creative pursuits. Not books by people who preach theories and trends, and even insert those awful charts and graphs. Real stories by real people who really did something risky. Thanks for this one, Mr. MacLeod.
1 of 1 people found the following review helpful.
Good, funny, inspiring
By Yahtzee!
I really enjoyed this book--it's sectioned so you can read it cover to cover, or just pick it up and read a small, short section (which is how I do it now that I've read it cover to cover. It lives on my coffee table, and I pick it up a few moments before heading off to bed.
The author is self-deprecating, honest, and really made good points. He kept his day job, and continued to sell his small cards and ideas, which is sort of how I'm doing it--I haven't sold anything over $20, but I sell consistently, (on an internet auction site) and have a career and day job (usually, if not currently.) I would LOVE to be making a million dollars a year, but I'm happy making anywhere from $200 to $2000, and maybe someday--in the mean time, I have a day job. This is the advice the author gives--whatever it is you do, do it, but don't stop doing the thing you do for money.
The myth of leap and the net appears seems to leave lots of people flattened on the pavement (that was me, a few decades ago.)
I found it well-written, and I started sharing bits of it with my hubby (who's a day to day office guy, but also plays guitar, so he's creative in his own time, but earns a paycheck.)
personally, I think the world needs more of this realistic advice--there's enough Steve Jobs/Ted talk type folks telling you to leap and believe, but sometimes, despite believing and making a commitment, the world just isn't willing or ready to hand you a suitcase full of money--in the meantime, hone your craft, and enjoy doing what you do, without the stress of needing to sell, needing to make a big splash, because that stress is a creativity killer.
Loaded with great doodles, and funny cartoons, but a treat to read, also.
0 of 0 people found the following review helpful.
This book didn't inspire me creatively
By JennB
I thought I would love this book, but I really didn't. I don't feel like it helped me learn how to be more creative or spark anything within me. I was also pretty turned off by his artwork (the way he draws and what his small cartoons say), but I guess he should just "Ignore Me". My point about this is, though, that he's not a creative person I look up to, and that doesn't inspire me to want to take his advice, most of which I didn't find very helpful anyway. For me, the books Steal Like An Artist and The Creative Habit were much more of what I was looking for.
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